HP Identity
2021–2022
Wieden+Kennedy
Wieden+Kennedy
Brand/identity
A brand new identity system for HP that modernizes the brand’s outdated presence while staying true to its original ethos of being an innovation-forward technology company working towards positive progress in society. Created comprehensive guidelines around type and graphic usage, illustration style, photography, motion, and other applications.
*For more specifics, please shoot me a message~
![](https://freight.cargo.site/t/original/i/6ba5a1593e6e1254fa4bbfd79bab0eaabf0443fd167ce8918231fb5c30f4be2c/09_GoBeyond_Playbook_WorkExamples_VISID.png)
![](https://freight.cargo.site/t/original/i/97d895d41d8dacb5309fd21a6611347737de39d1ca459acd9026ba49a8e2a263/09_GoBeyond_Playbook_WorkExamples_VISID3.png)
![](https://freight.cargo.site/t/original/i/7128fba18e78b886431a90e1d903dba4996a71624d325c245f28dd524d2bb14e/09_GoBeyond_Playbook_WorkExamples_VISID4.png)
![](https://freight.cargo.site/t/original/i/fb5791e8f8a28c2ed5a5b8b1e6b125b5bbb432fa86a5c8bb9d3aab3ebc191ec8/09_GoBeyond_Playbook_WorkExamples_VISID2.png)
![](https://freight.cargo.site/t/original/i/f2841b0de09a3e7fb2c214e788b1d4ecae1be3de2945361d03660115e4913bbe/HPVISIDexports-compressed.png)
![](https://freight.cargo.site/t/original/i/11bfffc46f8c76fbcd1eab74adc5444f494f39c22985571997f3bfc0414697ac/HPVISIDexports2.png)
![](https://freight.cargo.site/t/original/i/d9af82d736a00dbf69ffd1e89af2057c81dbf98959bf5982f65b7a01dd6c55ce/productphotography-gridview-compressed.png)
![](https://freight.cargo.site/t/original/i/db0c5be9a41ec039b7546bc1d273fbf1bb92f2756177e4273992e6ce19eea068/HPVISIDexports-cropped2-min.png)
![](https://freight.cargo.site/t/original/i/7466824dd6bcd2bcf1a2aa2826c50e3609f0bf173746967936d87ca4fab9128e/HPVISIDexports-cropped-min.png)
![](https://freight.cargo.site/t/original/i/d242a340898678e8a6d52ea2ab2a58e4137ce5a44db5dc16520313644a5c4d60/HPVISIDexports-cropped5-min.png)
![](https://freight.cargo.site/t/original/i/1091a8afe9a2a128621b33f21156d1a799f2d09b1b5d24f0a3794cf920543413/HPVISIDexports-cropped4-min.png)
![](https://freight.cargo.site/t/original/i/d2977add4168b3f4f8db1e8ca1ad2872610a4c7a37dfc73d46f2a3a25f4fd177/HPVISIDexports-cropped3-min.png)