Lunar Gala: COLLECTIVA Creative Direction
Co-directed with Sebastian Carpenter
Creative direction, brand/identity

Lunar Gala is the largest annual fashion event in Pittsburgh. I lead a team of 38 creatives in developing the visual identity and strategized for an unprecendented digital adaptation of the show. Oversaw five teams: print, web, motion, photography, and PR.
*This page is currently a work in progress, please come back soon for more updates :)


Check out for the full digital experience!


Motion by Danny Cho