Omsom Brand Design
Brand/identity, packaging, creative direction, strategy, illustration, social media
Omsom is a food company bringing proud and loud Asian flavors to the home kitchen through starter sauce kits. I worked as the sole designer to create a variety of physical and digital branded materials. Deliverables include packaging design for the East Asian line, creative direction for product photography, and strategy, positioning, and design for product launches and campaigns.
Strategized introducing new colors and graphic elements in relationship to Omsom’s plans for growth. Designed the colors and secondary graphics for the East Asian line.
SOCIAL MEDIA + EMAIL NEWSLETTER
Designed and strategized social media campaigns, new product launches, and food activism. Applied brand identity to email marketing.
PHOTOGRAPHY CREATIVE DIRECTION
Creative directed the East Asian product photography under the company’s core theme of heat, noise, and rowdiness.
Designed MSG, Salt, and Pepper shakers.